You have decided to go for Google AdWords but don't know how? You have checked some videos but you couldn't understand the bidding structure?
Don't worry. Everyone in the business also studied those terms. To help you out a bit we will talk about Google AdWords on this blog post. I am hoping that you will have an idea about how it works after reading this.
So, first question. What is the benefit of Google AdWords?
First of all, Google AdWords is an online advertising tool. The difference between traditional marketing and online marketing is obvious to you, right? Online marketing is abstract and traditional marketing is concrete. To give an example you can see a package, or a billboard, however it is not the case for AdWords. I know that “people fear what they don’t understand and hate what they cannot conquer”, but not after reading this post.
“Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering the folks who aren’t.” This is a better deal than traditional marketing since you can better reach your potential customers, also on multiple devices like tablets, desktops, laptops and smartphones.
BENEFIT 1: Targeting
I want to target only women, between 18-40, working and married. Basically the first benefit of Google AdWords is this. You are able to target a specific group. But how?
Keywords: words or phrases relevant to your products and services.
Ad Location: to show your ads on the Google search results pages.
Moreover, you can go even more specific by targeting age, location, language, days, times, frequencies and devices.
BENEFIT 2: Cost Control
On the opposite of the myths, there is no minimum cost. You are in control of how much you will be spending per month or per ad or per day.
BENEFIT 3: Measuring the Success
Imagine your brand is advertising on a billboard. You will never know how many people actually see your ad. So there is no way that you can calculate your return on investment.
Being able to measure the success is the best benefit of online marketing. You can see how many times your ad is shown, clicked, phoned you after seeing your ad, or downloaded your app (and many more).
Thanks to online marketing you can actually calculate your return on investment!
You can have as many data as you want; average costs, at what time of the day your ads are clicked more, shopping habits, the time spent on researching your product and etc.
Thanks to online marketing you can actually get insights about your product or service.
Second big question: Where does Google expose these ads?
There are two answers; it can either be the Search Network or the Display Network.
Search Network is the Google searches you make. It includes Maps, Shopping, Images, Videos and more. So with the Search Network you can show your text ads next to Google search results.
Google Display Network includes a collection of Google websites. You can generate brand awareness, increase engagement and more.
What drives success?
As Digizoom we want our customers and everyone around to have an idea about the quality score because higher quality leads to lower prices as well as better ad positions.
Ad Rank: or the ad position is the order in which your ad shows up on the page.
Quality score: the estimate of the quality of your ads and landing pages generated by that keyword in auctions throughout the day.
Click Through Rate, Ad Relevance and landing page experience determines the quality score.
Google wants to serve the best quality to its users. It is saying us that if the ads and landing pages are more relevant, it is likely to have a better quality score.
As it is told everywhere around the internet, you can control your own budget. There is no minimum. Google asks you to set a daily budget and choose how you want to spend that money. This is where you have to select a bidding strategy.
Cost-per-click (CPC): you want to focus on the clicks.
Cost-per-thousand-impressions (CPM): you want to focus on the impressions and awarenes.
Cost-per-acquisition (CPA): focus on conversions.
It is important to know that you will not be charged more than what is needed for your ads to appear higher than the advertising bidding under you.
Getting confused? It is difficult to understand all the terms at once for a beginner. If you do not want to think about all these details, you should contact us as soon as possible. We love doing this and we will be more than happy to help you for your Google Campaigns. For our other services please check the services part of our website.