The New Expanded Nearby Feature for Android Users

Last week, 9th of June 2016, Google expanded its “Nearby” features for Android users.

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What is “the Nearby” feature? 
It is a location-based system for notifying Android smartphone owners that are potentially useful or relevant on where they are.

--->It allows businesses to let nearby users know what they want to know.

--->It makes life easier for Android users because it notifies them with the things that can be helpful nearby.

Google’s examples:

  • Print photos directly from your phone at CVC Pharmacy.
  • Explore historical landmarks at the University of Notre Dame.
  • Download the audio tour when you are at The Broad LA.
  • Skip the customs line at select airports with Mobile Passport.
  • Download the United Airlines app for free in-flight entertainment while you wait at the gate, before you board your flight.


“To use Nearby, just turn on Bluetooth and Location, and we'll show you a notification if a nearby app or website is available. Once you’ve opted-in, tapping on a notification takes you straight into the intended experience. If you're not interested, just swipe it away to give us a clear signal.”

According to Leanplum, the “open rates” of Android users are twice as high as those on IOS, we are thinking that this new feature is even a bit too late to roll out.

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