An important channel for online marketing is YouTube. Video ads are a great way to use the benefits of commercials but with much better targeting options. You can convey a lot of information in a short amount of time using verbal and visual cues in video ads. Choosing whom exactly you want this to show to is a huge advantage over traditional advertising, and at a fraction of the cost.
Videos are getting more popular as they are an easier and faster way to collect information. Of all video content that is increasing rapidly, at least one third of the audience is choosing YouTube as their entertainment channel.
Video ads will help you to establish a unique connection with your users. Place yourself in front of users that are interested in content similar to your products/services. Show them what you do and why you love it. By using video ads you can attract more people to your website, create brand awareness and increase your sales. There are different types of video advertising available and they can be used for different campaigns and goals.
By using TrueView for shopping campaigns you can make video ads interactive and connect viewers directly to your products. Promoting your products and providing important information about the product brings customers closer to make a purchase. You can tailor your ads by selecting specific products that you want to show on your video ads. This type of advertising is a must for online retailers.
The TrueView in-stream ads are shown before YouTube videos. A person clicking on a targeted video will first see TrueView in-stream advertisement and later move on to their original video. With in-stream ads you only pay when the viewer watches more than 30 seconds of the video, or interacts with the video. The viewer gets the option after 5 seconds to skip the ad if they want to. This prevents you from paying for people that aren’t interested.
The video discovery ad is an ad that consists of a small image with text of your video. When there is a YouTube search related to the targeting of your video ad then your ad shows up listed in the search results or in the related YouTube videos bar. This ad can show on the mobile homepage of YouTube, on YouTube search results and alongside related YouTube videos.
Bumper ads are short videos of 6 seconds, which are shown before a video. The user does not have the option to skip the ad and therefore you pay based on impressions. This way of advertising is suitable for creating brand awareness and expanding reach.
For TrueView ads, you only pay when a user interacts with the ad or watches the entire ad. The benefit of this is that you don’t pay for every view but only pay for those actually interested in your ad. You can decide for yourself how competitive you would like your pricing to be. As experienced users we can advise a good balance between enough exposure and lower costs. Besides on YouTube, your TrueView ads can also be shown on other publisher websites of the Google Display Network, not limiting yourself to only YouTube.
With Video ads you show up in videos that your potential customers are watching – if targeted right. Especially showing in videos closely related to your product/service will help people to choose your business. By using videos you can tell your business’s story with a unique way cueing at a perfect timing. The type of video advertisement that can work for you depends on the type of business and goals you want to achieve. The only thing you have to do once you have decided on YouTube advertising is to contact us. Our team will assist you throughout the entire process and ensure that your goals will be achieved.
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