A Must Read Travel Marketing Trends - Full Report

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Every market has its own challenges. However when it comes to travel business it is a lot different than others. Customers have unlimited access to Internet. They also have a tendency to list and compare all the alternatives. Needless to say how important it is to stand out from another.
Here are three topics that you should be focusing on.

1. Customers are continuous researches and optimizers when it comes to book a travel.

Spare a minute to dream where you want to be right now. Sunbathing at a beach in Santa Cruz or Mexico? Is it too tropical? Maybe you want to combine your travel with a historic journey. What about Greece? Or maybe you have the guts to climb up the mountain Everest? If you do not want to go that far maybe you can go for a softer hiking at the hill (!) Mont Blanc? Maybe you just want to get in your car and find yourself in Istanbul for a weekend get away. 

We all know that there are unlimited amount of choices but restricted cash and time. So when the time comes, we want to make sure that we will be having the best choice out of the alternatives.

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Now try to remember if you have ever typed “what to do in (destination) or “where is (destination)” on Google? We can feel that you already started smiling.
Did you know that these two questions are two of the top questions people type in Google when it comes to travel. This brings our second issue about using mobile devices.  
Lets see how this trend will affect your business.

Using high intent keywords
If the prospect customer is searching for something very specific, chances are high that there will be a transaction. However, if a customer is searching for something broad, we can easily say that your customer is not your customer yet. In these cases it is crucial to be able to find and put the right keywords to better promote your services.
Time and location marketing
Businesses should also know their company by heart. Knowing the seasonal and geographic patterns is necessary. Also checking if there is a significant pattern of conversion time of your customers. 

2. The tendency of using a smartphone rather than a desktop is increasing tremendously. 

Now try to imagine that you are there and you want to check another part of that city. You would check how via your mobile, even if you have a city map in your bag, right? A city map cannot take a holiday selfie of yours anyways. We should admit that smartphones are now the wise yet young friends of us.

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In business terms, so the first initiative is to be available online and also focusing on your ad ranks in order to engage in your customers’ search. According to Google, customers’ conversion rates grown by 88% on mobile last year. 

Lets see how this trend will affect your business.

Be aware of trends and do not be shy to shine.
If your business is not on mobile yet, stop what you’re doing right now. Cancel all the appointments for today. The first rule is going mobile. As stated in the Google’s research 54% of the mobile travel searches are finalizing by paying on mobile as well. 

Competition on mobile real estate is incredible. 
The challenging part is the landing position. Your marketing partner should be able to boost your bids or your Quality Scores that are not reaching good impressions. Also, keep an eye on your good bids. 

Be in touch with your marketing partner to be up to date.
Carefully select your bidding budgets. Do not hesitate to upgrade your bids with high intent keywords. Consult your marketing partner for your plan.

3. Higher tendency to buy on mobile and remarketing.

Also imagine yourself on a Saturday morning tweaking its laziness to some outdoor adventure ending up at a wellness hotel. You have two options. Either standing up from your fluffy couch and walking to desktop at your office or finalizing your plan at your comfort zone. You already know that you have an endless resource in between your hands. So the only thing you have to do is finding the right travel pack and buying it your travel right away. 

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One of the first things to make sure that your mobile site is user friendly to make the purchase as stated in our last blog. If not, you will loose your prospect customer to a competitor, which is ahead of you in marketing terms.
Here is what Google saying “That’s a pretty frightening status for travel advertisers. We know that it takes a lot of hard work to move a prospect down the funnel to the point where they are ready to take the plunge. God forbid they officially decide to go with your service, pull out their wallet to make the purchase, and then discover that it’s too hard to follow through with it on your mobile site!”.

Lets see how this trend will affect your business. 

Being top of mind or not
Make sure that there are people out there who are willing to spend some time on searching the best alternative for them. According to Google’s research only 14% of leisure travelers book with the first air brand comes to mind.

The importance of branding 
Do not underestimate the power of branding. You have to make sure that your brand is in your prospect customer’s mind on the consideration process. 

Worship remarketing
You are maybe trying to find a way to run a remarketing campaign without stalking your customer. However, according to the research of WordStream “76% of people are likely to click on a remarketing ad than a non-remarketing display ad”. 

What you should focus on is to be sure that your marketing partner is capable of doing these.Do you think that your travel business is ready to cope with all these trends? As Digizoom Digital Marketing team, we can take care of your digital marketing. Plus, travel industry is not the only specialty of us!

Do not forget to check our other blogs for the other trends and news.

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We are also offering you a Free Google AdWords Check to help to start your first search advertising campaign.  

Sources: 

Wordstream, thinkwithgooogle, facebook insights