Apart from being the 5th largest marketplace in Europe, selling on Allegro is now a clear option for online sellers looking to expand to multiple channels and new territories. To ensure a larger customer base for businesses, Allegro, gives access for european brands to increase their brand awareness and customer base; Allegro is set to gain more momentum launching its new German website and plans to attract more retailers from the UK, featuring a dedicated UK “brand zone”.
Regarding the main focus on categories inside Allegro, it is the nation’s most popular place to buy fashion. It also is the biggest Polish marketplace, with significant market share in electronics (62%), home and garden (74%) and fashion (46%).
Main issues that comes with Allegro, for a foreign business, can be: shipping costs, polish translations of products and description, tone adaptation and logistic.
Here again, Digizoom can help in different ways:
If you want to know more or ask information about tailored services, please contact us or fill the form below.
Want to know how we can help you grow? Fill in the form below, and a Digital Marketing Expert will analyze your case and contact you.