Google Shopping Ads

Marketers must focus on three key areas while advertising in order to create a customer experience that’s relevant and useful at every touchpoint in customer’s purchase path:
Identifying key moments of intent, delivering on needs in the moment, and measuring all moments.

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Google Shopping Ads are the most important type of advertisements for retailers with web shops. Shopping online is increasing every year and that’s why your products and services need to be available online. Besides being available, being noticeable and discoverable will help you stand out. Especially if you treat your online marketing resources as a display window, making sure to present yourself in the most appealing way. Let us explain what Google Shopping is and why you need it.

What are Google Shopping Ads (Product Listing)? How does it work?

Who doesn’t want to appear online to people who are searching for your product? With shopping ads, when a person searches for e.g. “red dress” on a search network, several red dresses will be displayed in advertisements on the search engine. This makes it very easy to find the right product and to buy the right product for the customer. That’s why it is so important for retailers to show their products in these advertisements. Moreover, Google Shopping Ads’ sales conversion ratio is 6 times more than other types of advertising.

By showing your advertisement on Google shopping, potential customers can immediately see the important information of the product and therefore can decide right away. Google shopping advertisements allows you to add pictures, prices, promotional messages and the store name without creating unique ads for each product. This type of advertising can only be used for shopping sites.

Google Shopping Ads are a type of AdWords ad and are priced the same way; as cost per visitor. Since it is a new type of advertising that requires Adwords expertise and technical knowledge, the return on investment is higher.

Google Shopping for you

Google Shopping Ads are a great way to sell your products online, but it does involve some technical requirements and it takes time and effort. You must have a well-prepared and detailed Product feed and all the advertisements need to obey to the different policy regulations. Thinking of using Google Shopping Ads for your business? Boost your online sales and get started today, our expert team will take your online sales to the next level.

Google Shopping Ads Shopping Ads

What are the advantages of Google Shopping Ads?

Google Shopping ads are displayed at search results pages on a very prestigious area. Moreover, the products are displayed with a visual and a price. Google Shopping Ads’ sales conversion ratio is 6 times more than other types of advertising.

Benefits of Shopping Ads

  • More traffic: Many businesses experience significantly higher clickthrough rates (CTR) with Shopping ads compared to text ads shown in the same location for shopping-related searches. In some cases, advertisers have experienced double or triple standard clickthrough rates.
  • Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site. For example, when Sally does a Google search for "fish bowl," she might see Shopping ads from merchants selling fish bowls. She can tell which fish bowl fits her taste just by looking at the picture. She can also quickly see whether the fish bowl fits her budget by looking at the price. This means that by the time Sally clicks on the ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user.
  • Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Browse your product inventory directly in AdWords and create product groups for the items you want to bid on.
  • Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
  • Powerful reporting and competitive data: See how your products are performing at any level of granularity you want. For example, you can see how many clicks a particular brand of high-heeled shoes got just by filtering your products view -- no new product groups needed. Use benchmarking data to get insights into your competitive landscape. Identify growth opportunities with impression share data and the Bid Simulator tool.

How are Google Shopping ads charged?

Google Shopping Ads are a type of AdWords ad and are priced the same; as cost per visitor. Since it is a new type of advertising that requires expertise, the return on investment is higher.

Shopping Ads

Already using Google Shopping Ads?

Are you using Google Shopping already, but you have some errors in your feed or your ad doesn’t show? We are here to help you. If you are not completely satisfied with how your current ads are running, our team can help you with enriching your shopping ads and making sure your ads will be seen by the right person. Drop us a message for more information or questions.

Google Shopping Ads Application Form

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